Title :-Transmedia Ecopoetics : Crafting Environmental Consciousness through Interactive Digital Storytelling Download

Author :-PREM CHAND VERMA

DOI :-10.71037/shodhaamrit.v1i2.03

cite this article:
VERMA PREM CHAND, ”Transmedia Ecopoetics : Crafting Environmental Consciousness through Interactive Digital Storytelling”, Published in SHODHAAMRIT(शोधामृत), ISSN-3048-9296(O) & 3049-2890(P), Volume-1 | Issue-2, July-Dec., 2024, Page No. :-148-157. URL: https://shodhaamrit.gyanvividha.com/wp-content/uploads/2025/07/PREM-CHAND-VERMA-Shodhaamrit-Vol-1Issue-2-july-Dec-2024pp-148-157.pdf

Abstract : Transmedia ecopoetics merges transmedia storytelling’s multi‑platform dynamics with ecocri-ticism’s focus on environmental imagination to foster ecological consciousness through interactive experi-ences. Drawing on Jenkins’s media convergence theory, Buell’s environmental criticism, and Ryan’s narrative immersion framework, this research investigates how participatory narratives encourage ecological empathy and pro‑environmental behavior. Utilizing a qualitative multiple case study method, the study examines three recent post‑2021 projects: James Balog’s Extreme Ice Survey and Chasing Ice, the Green Planet AR exhibit, and Conservation International’s Valen’s Reef VR documentary. Data collection includes narrative analysis of artifacts and semi‑structured interviews with creators and participants. Findings indicate that high levels of narrative immersion and user agency—facilitated by spatial storytelling, modular transmedia coherence, and interactive elements—significantly enhance environmental awareness. However, access barriers to VR/AR technologies and challenges in sustaining behavior change moderate these effects. The paper proposes an integrated framework of transmedia ecopoetics and offers design guidelines for environmental communicators to leverage interactive storytelling. By demonstrating the link between interactivity and ecological engagement, the paper outlines strate-gies for eco‑media innovations and underscores the importance of narrative agency in promoting sustainable pract-ices. Future research should explore AI‑driven narrative personalization and incorporate diverse cultural perspec-tives to expand the impact of transm-edia ecopoetic strategies.

Keywords : Transmedia ecopoetics; interactive storytelling; environmental conscio-usness; augmented reality; virtual reality; ecocriticism; narrative immersion.

Publication Details:

Journal : SHODHAAMRIT(शोधामृत)

ISSN : 3048-9296 (Online) & 3049-2890 (Print)

Published In : Volume-1 | Issue-2, July-Dec., 2024

Page Number(s) : 148-157

Publisher Name :

 Mrs Anubha Chaudhary | https://shodhaamrit.gyanvividha.com | ISSN-3048-9296(O) & 3049-2890(P)