Title :-Entrepreneurial Imagination: Reinterpreting English Literary Classics for Sustainable Innovation Download

Author :-Hanuman Prasad Gurjar

DOI :-10.71037/shodhaamrit.v1i2.02

cite this article:
Gurjar Hanuman Prasad, ”Entrepreneurial Imagination: Reinterpreting English Literary Classics for Sustainable Innovation”, Published in SHODHAAMRIT(शोधामृत), ISSN-3048-9296(O) & 3049-2890(P), Volume-1 | Issue-2, July-Dec., 2024, Page No. :-132-147. URL: https://shodhaamrit.gyanvividha.com/wp-content/uploads/2025/07/Hanuman-Prasad-Gurjar-Shodhaamrit-Vol-1Issue-2-july-Dec-2024pp-132-147.pdf

Abstract : Imagination lies at the heart of entrepreneurial cognition, enabling founders to envision novel value propositions and navigate uncertainty. This paper introduces narrative scaffolding a set of storytelling techniques drawn from English literary classics as a third cognitive pillar alongside causation and effectuation. Drawing on Sarasvathy’s effectual reasoning, Pancer’s imaginative cognition, and Brown’s design thinking, we propose a framework mapping literary devices such as dramaturgical suspense, metaphorical framing, and performative prototyping onto sustainable business model archetypes (Osterwalder et al. 2010). Through analysis of canonical texts including Shakespearean dramas and Thoreau’s Walden we demonstrate how plot twists mirror effectual pivots and how nature writing inspires iterative prototyping in ecologically oriented ventures.

Keywords : Entrepreneurial cognition; Narrative scaffolding; Literary imagination; Sustain-able business models; Effect-uation; Eco-innovation.

Publication Details:

Journal : SHODHAAMRIT(शोधामृत)

ISSN : 3048-9296 (Online) & 3049-2890 (Print)

Published In : Volume-1 | Issue-2, July-Dec., 2024

Page Number(s) : 132-147

Publisher Name :

 Mrs Anubha Chaudhary | https://shodhaamrit.gyanvividha.com | ISSN-3048-9296(O) & 3049-2890(P)