Title :-Bridging Tweets and Traditions : Exploring Cultural Dialogue Between Northeast India and Southeast Asia on X Download

Author :-Anshul Chauhan/Dr. Dheeraj Kumar

Date of Publication (ONLINE) :-09-10-2025
DOI :-10.71037/Shodhaamrit.v2i2.22
Online Publication Certificate No. :– SMT/302

cite this article:
Chauhan Anshul/Kumar Dr. Dheeraj, ”Bridging Tweets and Traditions : Exploring Cultural Dialogue Between Northeast India and Southeast Asia on X”, Published in SHODHAAMRIT(शोधामृत), ISSN-3048-9296(O) & 3049-2890(P), Volume-2 | Issue-2, July-Dec., 2025, Page No. :-129-139. URL: https://shodhaamrit.gyanvividha.com/wp-content/uploads/2025/10/Anshul-Chauhan-Dr.-Dheeraj-Kumar-Shodhaamrit-Vol-2Issue-2-ISSN-3048-9296O-3049-2890P-July-Dec.-2025pp-129-139.pdf

Abstract : This study examines the way in which social media platform X (old Twitter) functions as an efficient space of cultural exchange between Southeast Asia and Northeast India, within the broader geopolitical context of India’s Act East Policy. geographically situated at a cultural crossroads, Northeast India has traditionally had historic, ethnic and cultural relationships with most Southeast Asian nations. With old-fashioned diplomacy more and more mixing with web-based types of communication, sites such as X have begun to emerge as key spaces for facilitating cross-border engagement and appreciation—particularly on cultural fronts.

Referring to Discourse Analysis and Netnography, this research is attempting to know how state officials (e.g. Ministry of External Affairs, ICCR etc.), cultural organizations, independent artists and even grass root artists are employing X to market products such as local fests, linguistic heritage, common heritage and indigenous knowledge. It also examines how aspects such as tweet threads, hashtags and X-spaces are utilized to narrate stories of cultural identity, engage with Southeast Asian publics, and fashion something akin to a collective memory throughout the region.

The researchers note that X is making it possible to create what might be referred to as “micro-cultural diplomacy,” wherein even 280-character tweets can be used as tools of soft power. These brief encounters, even though informal, seem to contribute significantly toward solidifying interpersonal relationships. This is serving to reinforce the broader cultural narratives of Northeast India, which often fail to receive the due attention. This changes the perception of the region from a remote periphery to a cyber link between India and Southeast Asia.

Keywords : Digital Diplomacy, Cross-Border Cultural Exchange, Online communities, Netnography.

Publication Details:

Journal : SHODHAAMRIT(शोधामृत)

ISSN : 3048-9296 (Online) & 3049-2890 (Print)

Published In : Volume-2 | Issue-2, July-Dec., 2025

Page Number(s) : 129-139

Publisher Name :

 Mrs Anubha Chaudhary | https://shodhaamrit.gyanvividha.com | ISSN-3048-9296(O) & 3049-2890(P)