Title :-A Sri Aurobindonian Evolutionary Framework of Media Ethics : Reconstructing Spiritual Humanism for Contemporary Communication Download Pdf
Author :-Anushka Singh/Dr. Subhashree Sampada Mishra/Dr. Alekha Sachidananda Nayak
Date of Publication (ONLINE) :-08-05-2026
DOI- 10.71037/Shodhaamrit.v3i2.14
Online Publication Certificate No. :– SMT/3214
cite this article:
Singh Anushka/Mishra Dr. Subhashree Sampada/Nayak Dr. Alekha Sachidananda, “Bhāratīya jñāna paramparā, naitika śikṣā aura rāṣṭrīya śikṣā nīti 2020 : eka samālocanātmaka adhyayana”, Published in SHODHAAMRIT(शोधामृत), ISSN-3048-9296(O) & 3049-2890(P), Volume-3 | Issue-2, April-June, 2026, Page No. :-81-90. URL: https://shodhaamrit.gyanvividha.com/wp-content/uploads/2026/05/Anushka-Singh-Dr.-Subhashree-Sampada-Mishra-Dr.-Alekha-Sachidananda-Nayak-Shodhaamrit-Vol-3-Issue-2-april-June-2026-pp-81-90.pdf

Abstract : In the contemporary digital landscape, media institutions exert a formative influence on public consci-ousness, political discourse, and intergroup relations, yet dominant ethical models remain largely procedural—centred on truthfulness, objectivity, and accountability—without adequately addressing the media’s broader philo-sophical responsibility in shaping the moral trajectory of society. This paper develops the Sri Aurobindonian Evolu-tionary Media Ethics Framework (SEMEF) through a normative reconstruction of the thought of Sri Aurobindo, drawing principally on The Human Cycle and The Ideal of Human Unity. Grounded in Sri Aurobindo’s conception of social evolution, spiritual humanism, and his critique of egoistic nationalism, the study formulates five foundational principles—consciousness elevation, respon-sible individualism, social harmony, human dignity, and evolutionary responsibility—that reconceptualise the obligations of media beyond procedural norms. The paper outlines a systematic operationalisation strategy that translates these principles into analytically definable indicators suitable for content analysis and framing studies, thereby enabling future empirical validation. Methodologically, the work combines qualitative textual analysis for philosophical reconstruction with conceptual mapping and measurement design. By integrating spiritual-philosophical insights with contemporary communication theory, the SAEMEF offers a theoretically robust and methodologically tractable model for evaluating media practices in contexts of polarisation, conflict, and intensified nationalism, and for informing ethical guidelines and policy discourse.
Keywords : contemporary, digital landscape, future empirical validation, qualitative textual analysis, philosophical reconstruction, conceptual mapping.

Publication Details:
Journal : SHODHAAMRIT(शोधामृत)
ISSN : 3048-9296 (Online) & 3049-2890 (Print)
Published In : Volume-3 | Issue-2, April-June, 2026
Page Number(s) : 81-90
Publisher Name :
 Mrs Anubha Chaudhary | https://shodhaamrit.gyanvividha.com | ISSN-3048-9296(O) & 3049-2890(P)